Orange Is the New Black Scored More Viewers in TV's Most Coveted Demo Than Anything on Broadcast

5.3 million total viewers over 3 days watch Season 6's first episode

Netflix’s Orange is the New Black still remains a force to be reckoned with in its sixth season. The first episode of Season 6, which premiered along with the rest of the season on July 27, scored 5.3 million viewers during its first three days, with 3.8 million of those viewers in the 18-49 demo.

That’s according to Nielsen’s SVOD Content Ratings, which measure U.S. viewing of Netflix shows that viewed on connected TV devices like Roku, Apple TV, video game consoles and smart TVs (which accounts for around 75 percent of overall SVOD viewing).

Of

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in