Ongoing Momentum for the Home of The Winter Olympics


THE PROGRAMMING INSIDER

Monday, February 22, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Jamie’s Dad
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Prime-Time Ratings:

Weekend Highlights

 
Friday 2/19/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC   3.3/ 6
CBS   2.9/ 5
Fox     1.9/ 3
CW    1.2/ 2
 

-Total Viewers:

NBC: 23.22 million, ABC: 4.91, CBS: 4.60, Fox: 3.01, CW: 2.04

 

-Adults 18-49:

NBC: 5.4 rating/17 share, ABC: 1.5/ 4, CBS: 1.1/ 4, Fox: 1.1/ 3, CW: 0.8/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

The 2010 Winter Olympics (NBC)

 

-Friday’s Losers (excluding repeats):
20/20 (ABC)

 
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-Ratings Breakdown:

NBC’s Olympic winning streak continued, with coverage on Friday of The Vancouver Olympic Winter Games at an average of 23.22 million viewers and a 5.4 rating/17 share for the prime-time (8-11 p.m.) portion. Not the best, but certainly something to boast about on lower HUT level Friday. Here is the half-hour breakdown:

 

The Vancouver Olympic Winter Games

8:00 p.m. – Viewers: 19.73 million (#1), A18-49: 4.0/14 (#1)

8:30 p.m. – Viewers: 21.76 million (#1), A18-49: 4.7/15 (#1)

9:00 p.m. – Viewers: 26.20 million (#1), A18-49: 6.3/20 (#1)

9:30 p.m. – Viewers: 25.90 million (#1), A18-49: 6.4/19 (#1)

10:00 p.m. – Viewers: 23.72 million (#1), A18-49: 5.7/18 (#1)

10:30 p.m. – Viewers: 21.99 million (#1), A18-49: 5.4/17 (#1)

 

ABC finished second overall with its combination of repeat theatrical Meet The Fockers (Viewers: #2, 5.05 million; A18-49: #2, 1.6/ 5 from 8-10 p.m.), a Mr. TV favorite, and veteran newsmagazine 20/20 (Viewers: #3, 4.63 million; A18-49: #2, 1.3/ 4 at 10 p.m.). Despite facing The Winter Olympics, ABC posted a six-week-high on Friday night among adults 18-34 (1.2/ 5).

 

Third-place CBS aired repeats of its regularly scheduled line-up of Ghost Whisperer (Viewers: #3, 4.59 million; A18-49: #3, 1.1/ 3), Medium (Viewers: #3, 4.42 million; A18-49: #3t, 1.1/ 3) and Numb3rs (Viewers: #2, 4.79 million; A18-49: #3, 1.1/ 3), which are all on the fence for renewal. Least likely to return: Numb3rs, which is expected to conclude next month.

 

Over at Fox, a repeat of House (Viewers: #4, 3.33 million; A18-49: #4t, 1.0/ 3) led into a repeat of Kitchen Nightmares (Viewers: #4, 2.68 million; A18-49: #3t, 1.1/ 3), which will step into the Thursday 9 p.m. hour for the next three weeks in place of canceled midseason drama Past Life.

 

Capping off the evening was an original installment of The CW’s Smallville (Viewers: #5, 2.42 million; A18-49: #4t, 1.0/ 3) into a repeat of the long-running drama (Viewers: #5, 1.66 million; A18-49: #5, 0.7/ 2). Although Smallville was not one of The CW’s five early pick-ups, do not count it out…yet.

 
Source: Nielsen Media Research data
 
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Saturday 2/20/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC 14.1/25
Fox     3.0/ 5
CBS    2.7/ 5

ABC   1.6/ 3

 
-Total Viewers:

NBC: 25.41 million, Fox: 5.03, CBS: 3.96, ABC: 2.50

 
-Adults 18-49:

NBC: 6.8 rating/21 share, Fox: 1.6/ 5, ABC and CBS: 0.8/ 3 each

 
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-Saturday’s Winners:

The 2010 Winter Olympics (NBC)

 

-Saturday’s Losers (excluding repeats):

It was all about NBC last night.

 
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-Ratings Breakdown:

The next time you hear that broadcast television is “dead” on Saturday, bring up how well The Vancouver Olympic Winter Games performed on the evening. With that in mind, NBC more than doubled the three competing networks combined on this third Saturday in February, with an average 25.41 million viewers and a 6.8 rating/21 share for coverage of The Winter Olympics in prime-time. Here is the half-hour breakdown: