Old Spice Marketer Moorhead Is New Dish CMO

Led P&G brand revival

Can James Moorhead do for satellite TV what he pulled off for a grooming throwback?

Moorhead, credited with the revival of Old Spice, has been named chief marketing officer for pay-TV provider Dish Network. He succeeds Ira Bahr, who left to become CMO of Inspirato, a luxury vacation club.

It was Bahr who hired New York-based Barton F. Graf  9000 as Dish’s creative agency last July, following a review. “We don’t foresee [an agency] change at this point,” said a spokesman for the Denver-headquartered company. 

For the past 11 years Moorhead held senior marketing roles at Procter & Gamble, working with healthcare and grooming brands like Prilosec OTC, Vicks, Old Spice and Gillette.

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