Key Insight:
To kick off back-to-school shopping season, Old Navy has begun airing a new Lizzo-inspired television campaign touting age, body and gender inclusivity.
“We love to play in pop culture with what we refer to as the ‘Old Navy wink,'” said CMO Jamie Gersch. “For fall, we leaned into music, adapting the popular Lizzo song ‘Boys’ with lyrical twists.”
“Our brand tenets of belonging and inclusivity are at the core of all we do, and have been our guiding force during these surreal times,” she explained.
Because
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