NEW YORK The potential for a return to TV advertising in presidential politics was raised last week after Democratic contender Barack Obama opened his campaign war chest and earmarked $5 million for ads during NBC’s coverage of the Beijing Olympic games next month. Sources said Republican candidate John McCain has also talked to NBC about a possible Olympics buy, but has no deal yet for any network spots.
According to analysts, the Obama buy was the single biggest purchase of ad time by a presidential candidate on broadcast network TV in perhaps three decades, “It’s pretty unprecedented,” in recent modern campaigning, said Evan Tracey, COO of TNS Media Intelligence Campaign Media Analysis Group.
Presidential
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