Obama Stimulates NBC's Olympic Haul

President invests $6M on London Games, helping network pass $1 billion mark

NBCUniversal has booked more than $1 billion in national TV and digital advertising for its coverage of the 2012 Olympic Games. And while you can count President Barack Obama as one of the games’ sponsors, none of that windfall appears to have originated in Gov. Mitt Romney’s coffers.

Over the course of the last 30 days, NBCU has brought in an additional $50 million in ad sales revenue, a surge driven by its expanded package of digital inventory and some late political expenditures.

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