Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Michael Smith, who most recently served as an svp, general manager for digital channels at Scripps Networks, has been appointed as NPR’s chief marketing officer.
The brand marketing executive will assume his position as NPR’s head marketer starting April 6. He brings over 30 years of experience in entertainment brand marketing, content, digital and revenue-generating brand extensions to the D.C.-based nonprofit membership media organization.
Smith will be replacing Meg Goldthwaite, who stepped down from her position at the company on March 2.
Smith is joining the national broadcast syndication company at a time when it “must extend the reach of content beyond traditional audiences to fully serve the American public,” said John Lansing, president and CEO of NPR, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in