Brand protection company MarkMonitor has named Nielsen Co. vice chair Susan Whiting to its board of directors. MarkMonitor offers services that help protect companies from online fraud, brand abuse and cybersquatting. Its “Brandjacking Index” also provides an in-depth review of online risks.
MarkMonitor will leverage Whiting’s insights to help forge the growing brand protection category. Her “decades of experience working with the marketing organizations of the world’s leading brands is a compelling addition to the MarkMonitor board,” said Irfan Salim, president and CEO of MarkMonitor, San Francisco.
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