Specs
Steve Hasker
Current gig Global president and COO, Nielsen
Previous gig Global president, Nielsen
Age 46
Adweek: What are you tackling in the new position?
Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of metrics for the video industry. And the second one is the transition of our buy-side business to more of a data as a service business, from market-share data to market-share data that is linked to a set of explanatory variables.
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