Nielsen’s Megan Clarken on Trying to Work With Netflix, Cannes Lions and Rival Comscore’s Woes

The measurement company is expanding its SVOD Content Ratings to other streaming services

Video: Nick Gardner / Editor: Josh Rios

One thing that many Cannes Lions attendees have in common: their reliance on Nielsen for a variety of third-party measurement and data needs. In between meeting with the company’s many clients, Megan Clarken, chief commercial officer for Nielsen Global Media, spoke with Adweek at the festival about the company’s efforts to expand its SVOD Content Ratings to other streaming services beyond Netflix, an update on their attempts to find common ground with Netflix—which has traditionally resisted attempts to work with the company—and her thoughts on the troubles of rival Comscore in light of this spring’s major shakeup.

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