Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video.
The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for about 75% of all viewing—but does not include mobile or computer streaming. Amazon Prime Video, like most other SVOD services, rarely releases viewership data, obscuring the quantitative performance of programming on streaming services.
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