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Taking a more practical approach to the development of set-top-box data for TV ratings, Nielsen has reorganized its efforts. The new alignment eliminates Nielsen’s advanced digital services, the unit formerly charged with the development of STB data, and integrates it into the firm’s current audience measurement services.
Out in the organization is Manish Bhatia, the former Nielsen NetRatings executive who served as president of Nielsen’s advanced digital services since 2009. June 30 was Bhatia’s last day at Nielsen.
“While
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