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People aren’t watching TV like they used to, and Nielsen is working on ways to provide its clients, both advertisers and traditional TV networks, the most accurate view of who’s consuming content and how.
One way Nielsen believes it can accomplish this is by analyzing live TV viewing on streaming services.
As of today, Hulu’s live TV offering and YouTube TV are now included in Nielsen TV ratings through the company’s Digital in TV Ratings product. DTVR measures viewing on PC and mobile devices, and across apps that are owned and operated by the broadcast networks, cable nets and apps made available by wireless and cable companies.
No matter the device, if viewers watch cable or broadcast TV shows on Hulu’s live service (not SVOD) or YouTube TV within the three-day or seven-day window and sees the same commercial load that ran when the show first aired on linear, the network can count...
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