Nickelodeon Unveils Subscription Service for Preschoolers at Upfront

Noggin app will stream Blue's Clues and more for $5.99 a month

Starting March 5, Nickelodeon will debut a streaming service for TV's smallest viewers: Noggin, a preschool-targeted, ad-free app that will stream reruns of Blue's Clues; Little Bear; Ni hao, Kai-Lan; and music videos featuring Nick's kids characters.

The $5.99 monthly service will be "library-based, separate and distinct from Nickelodeon's preschool content available on its existing distribution platforms," the company assures. But it's a good indicator of which way the wind is blowing—we've been saying for years that kids prefer the iPad to TV.

The announcement came out of Nick's Wednesday afternoon presentation, in which the company also announced a number of new series and took a victory lap for its recent movie successes, including The SpongeBob SquarePants Movie and Michael Bay's recent Teenage Mutant Ninja Turtles flick, represented at the event by star Will Arnett.

Nick is doubling down on star Nick Cannon, who co-creates and produces the new musical series Make It Pop. The network is also going really old school: H.R. Pufnstuf masterminds Sid and Marty Krofft will have an upcoming show on the network—yes, really—called Mutt & Stuff starring actual dogs and, obviously, dog puppets. Should be trippy.