Nickelodeon Green Lights a Novela, a Stop-Motion Spongebob Special and Whole Lotta Rabbits

Kid network upfront features multiple musical performances

Breaking at the Nickelodeon upfront: James Franco will have a multi-episode part on Hollywood Heights, a new novela from Univision stakeholder and long-time first-look partner Televisa.

Nick pulled out all the stops at a svelte hour-long show at Lincoln Center Wednesday afternoon, where talent from network band Big Time Rush (who take part in the show of the same name) to Transformers franchise director Michael Bay held court in front of a crowd of ad buyers and media.

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