While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011.
According to Nielsen live-plus-same-day data, the 101 games televised nationally over the course of the 2012 campaign averaged 16.6 million total viewers, marking a decline of 5 percent versus the year-ago 17.5 million.
In the aggregate, the five nets (NBC, CBS, Fox, ESPN and NFL Network) averaged a 10.1 household rating and a 6.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in