Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Will die-hard Apple fans fall for Zooey Deschanel the same way they love their iPads? NewMediaMetrics is convinced they will. The New York analytics company correlates the behavior of people with a high degree of loyalty to certain brands with their most favorite media habits.
Each year the company surveys 3,500 consumers, aged 13-54, to gauge their "emotional attachment" to 330 brands and to more than 350 media properties to create a link between the two.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in