The two-month postponement of the Interactive Advertising Bureau’s 2020 NewFronts has ended up working in Tubi’s favor.
Before the event was rescheduled from its usual March slot, the ad-supported free streamer wasn’t on the initial roster of presenters, and it hadn’t yet been acquired by Fox Corp. to become the shiny new streaming asset in that company’s portfolio. But a lot has changed in the interim, giving Tubi time to finalize the acquisition and throw its hat into the ring, strategizing with its new parent company on its message to marketers.
“We’re
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