New York attorney general Andrew Cuomo Friday (Oct. 10) announced that his office filed a lawsuit in New York County Supreme Court against Arbitron. The lawsuit accuses Arbitron of deceptively claiming that its portable people meter (PPM) system is valid, fair, and representative of diverse radio markets. It also charges Arbitron with failing to disclose important flaws in the PPM methodology to broadcasters, advertisers, shareholders and the public, including serious shortcomings in the accuracy of the new system and its inadequate representation of African-Americans and Latinos.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in