The Master of Millennial Horror Now Has a Branded Content Deal With NBCU

65% of Jason Blum's audience is under 25

With horror films like The Purge, Insidious and Paranormal Activity, producer Jason Blum has become a master at reaching millennials—and scaring them to death. Now NBCUniversal wants him to do the same thing for its advertisers.

NBCUniversal announced today that it is teaming up with Blum's Blumhouse Productions to produce branded content aimed at millennials. 65 percent of the audience that watches Blumhouse films is under 25, a particularly tough demo for advertisers to target.

Linda Yaccarino, chairman, advertising sales and client partnerships at NBCUniversal, said Blumhouse "is the singular experts in reaching that millennial audience through that horror lens.

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