Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
British television has long shelled out the big bucks to hire personalities to cover major state events. Now, American networks are following suit, signing British pundits to both long-term and short-term contracts to cover Friday’s Royal Wedding. Because networks will all be airing the same camera feed of the ceremony, says the New York Times, there is fierce competition to hire talent to help their networks stand out as they fill the hours of time before and after the ceremony.
As soon as the wedding date was announced, Hollywood agencies lost no time in pitching their clients as experts for the event and even selling “packages” of pundits for TV documentaries leading up to the big day.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in