Networks Forfeit Integration Fees

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

For decades, network integration fees have been an irritant to advertisers and agencies, which argued they were a relic of the past. But after years of insisting the fees (to cover the cost of inserting ads into programming) were necessary, the three broadcast networks that impose them

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in