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When the last trumpet sounds, the Big Five networks will ring up around $9.5 billion in 2011-12 upfront commitments, a remarkable feat considering that (a) broadcast television is dead; (b) the 30-second spot is dead; and (c) the upfront itself is dead.
Nonsense. Were broadcast nearly as lifeless as the doomsayers would have you believe, the upfronts (May 16-19) would resemble nothing so much as a series of well-catered hauntings—which isn't to say programmers aren't pebbled with goosebumps.
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