Netflix Makes Some Popular Shows and Movies Free to Woo New Customers

The service hopes a sampling of hits like Stranger Things will grow subscribers

Key Insight:

Netflix has been testing out a new free sample feature that lets non-paying members watch some of Netflix’s highest-performing original shows and movies.

The feature, called Netflix Watch Free, allows anyone to view some of Netflix’s original shows and movies that have found particular cultural resonance. The first episodes of Stranger Things, Spanish teen drama Elite, Ava DuVernay’s acclaimed series When They See Us, reality hit Love Is Blind and sitcom Grace and Frankie are all available to watch, as are the Netflix films Bird Box, Murder Mystery and The Two Popes.

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