NBCU’s TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy

One of three recent additions to the network's TVE group

NBC Universal has tapped Dina Juliano, formerly vp of user experience and product design for digital products at HBO, as its svp of consumer product strategy for the network's TV Everywhere group, according to Variety

The hiring decision was made by the group’s recently appointed evp and gm, Allison Moore. Like Juliano, Moore is an HBO alum, having formerly served as the network’s svp of digital products. She joined the NBCU family in 2012 to run the company’s women’s lifestyle website, DailyCandy, and transitioned into her new role after the that site was shuttered earlier this spring.

Juliano, according to Variety, “will be responsible for developing product strategy to expand the Peacock’s TV Everywhere growth across authenticated digital channels, including Web, mobile and connected devices.” According to Broadcasting & Cable, she “will also look to optimize NBCU’s existing TVE platforms while developing new experiences.” Baumgartner adds that, at HBO, Juliano "played a pivotal role with the premium programmer’s popular HBO Go platform."

Juliano is only one of three recent hires Moore has made in fostering the growth of NBCU’s TV Everywhere group. She also recently tapped Doug Rosen, formerly with DirecTV and HBO, as vp of partnerships, and Alexa Wilson, formerly with Rodale and Hearst, as vp of consumer marketing.

Web and mobile platform service TV Everywhere, according to Broadcasting & Cable, aims to allow “logged in viewers in its affiliated markets to watch both network and station content live.”