With a new ad sales duo leading its upfront negotiations this year, NBCUniversal didn’t miss a beat, crossing the upfront finish line with a nearly $7 billion haul that surpassed last year’s market by 10%.
“Once again, we led the market on both volume and price,” Comcast chairman and CEO Brian Roberts, who discussed NBCUniversal’s “close to $7 billion” upfront on this morning’s earnings call.
The company saw CPM (cost per thousand viewers reached) gains of 9% across the entire NBCU portfolio, while NBC primetime was up 13.5%,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in