For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series.
NBCU has partnered with Visible, the Verizon-owned budget wireless service provider, on Kappa Delta Crypto, which premieres Saturday on Snapchat’s Discover page. It will be NBCU’s first fully sponsored, scripted series for the platform.
Each Kappa Delta Crypto episode will contain a trio of six-second ads, all of them unskippable, which were shot on-set and feature the lead character Maddie Sullivan, played by Riley Dandy.
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