NBCUniversal Paid $1.4 Million per Episode to Air Modern Family. Will It Pay Off?

Only 4 seasons

Linda Yaccarino proved that she can sell Modern Family to ad buyers. Now USA Network has to sell it to audiences.

After heated negotiations, the NBCUniversal ad sales president fetched double-digit CPM increases versus previous time slot occupant, NCIS. Those higher rates were leavened by the promise that the investment would pay off in spades, and precedent seemed to suggest as much. (The Big Bang Theory and Family Guy have been huge hits at Turner.)

Make no mistake: The addition of Modern Family, which premieres on Sept.

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