NBCUniversal wasn't part of the flurry of upfront business that concluded two weeks ago, but the company has finally wrapped its $6 billion advertising bazaar.
"NBCUniversal has completed its upfront, securing almost $6 billion in revenue commitments—up 2 percent from last year—for its entire portfolio," said the company in a statement. "The market responded favorably to the innovative ways we are reaching and targeting our audiences."
For NBC, CPMs were up 5 percent, while volume was up 1 percent, according to a source familiar with negotiations.
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