One year after NBCUniversal combined its upfront events into a single, two-hour presentation—which CEO Steve Burke called “the biggest upfront that has ever existed”—the company is getting ready to do it again on Monday.
But this time around, execs said, they will do a better job of making it clear which shows and clips air on which of NBCU’s two broadcast networks and 15 cable networks, something that last year’s audience struggled with.
“The goal of last year was to communicate the depth and the breadth of NBCUniversal coming together for the first time and then accentuating it in the finale with the sports moments and the Rio Olympics,” said Linda Yaccarino, chairman of advertising sales and client partnerships.
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