We’re still a year away from the 2020 Summer Olympic Games, but NBCUniversal is already anticipating that the games will deliver at least one advertising record.
The broadcaster is expecting to bring in more than the record $1.2 billion in national ad sales that it raked in during the 2016 Summer Games hosted in Rio de Janeiro, Brazil, Dan Lovinger, evp, advertising sales of NBC Sports Group, said Tuesday.
On a call with reporters, Lovinger said NBCUniversal is already “pacing significantly ahead” of where the company was at the same point prior to the 2016 games, and was well ahead of the broadcaster’s sales goals.
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