NBCUniversal and Roku Finally Strike Deal to Bring Peacock to the Platform

Agreement comes after NBCU threatened to pull its apps from Roku devices Friday morning

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UPDATE: Peacock was officially added to the Roku platform Monday morning, two-and-a-half days after the two sides reached an agreement.

A monthslong impasse between NBCUniversal and Roku has finally come to an end.

The two companies have struck a landmark deal to bring Peacock onto the OTT platform while keeping existing NBC TV Everywhere apps on Roku. An agreement was signed late Friday, but the details around when Peacock may become available on Roku devices—as well as appear in any accompanying Roku marketing campaigns and materials—are still in the process of being finalized.

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