NBCUniversal, which rolled out a shoppable ad format to brands and buyers last month, has found its first partner for the interactive offering.
The broadcaster plans to air shoppable advertisements for the French athletic clothing brand Lacoste on NBC this weekend during its French Open matches with Novak Djokovic, a professional tennis player and a Lacoste brand ambassador. Djokovic, who is presently the top-ranked men’s singles tennis player, will represent Serbia in a match today against Henri Laaksonen, from Switzerland, though that match will not be televised on NBC.
Over
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