NEW YORK NBC Sports sales today said NBCU TV networks are 90 percent sold out of their Summer Olympics inventory, having sold $900 million worth of ad time. Reaching $1 billion would break previous sales records for Olympics telecasts.
There were rumblings earlier this year that NBC’s ad sales for the Beijing Olympics, which begin in mid-August, were lagging behind previous years. But the latest announcement says that is no longer the case.
“Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand,” said Seth Winter, svp, NBC Sports & Olympics.
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