NBC's Rio Ratings Swim Closer to London's but Still Lag Behind

Linear viewership for the 2016 Rio Olympics on NBC is significantly up from the first night of competition but remains down from London 2012. The network delivered 33.4 million total viewers in prime time Tuesday night, the largest prime-time audience of this year's games. It's a 16 percent improvement from the previous night but a 14 percent decline from the same night at London in 2012 and down 2 percent from the '08 Beijing Games.