NBC’s The Apprentice Steps in for Benched Love Bites

Friday, July 2, 2010
Prime-Time Metered Market Thursday Ratings:

CBS Wins; More Positive Results for ABC’s Rookie Blue

Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Final Episode Fireworks


Note: The Programming Insider will not be published on Monday in observance of the July 4th holiday weekend. But the fast affiliate results will be available at PIFeedback.com. See you back on Tuesday, July 6.

Prime-Time Metered Market Thursday Ratings:

CBS Wins; More Positive Results for ABC’s Rookie Blue

Thursday 7/01/10


CBS   4.8/ 8
ABC 4.4/ 8
Fox    3.6/ 6
NBC 1.8/ 3

CW   0.9/ 2


Note: The year-to-year overnight comparisons were not available today.

-Yesterday’s Winners:

Wipeout (ABC), So You Think You Can Dance (Fox), The Mentalist R (CBS)

-Still Promising in Week Two:
Rookie Blue (ABC)
-Yesterday’s Losers (excluding repeats):
100 Questions (NBC)
-Ratings Breakdown:

There was little of note on this first Thursday of July, with a night of repeats on CBS first in the overnights, with a nine percent advantage over second-place ABC. Third overall was Fox, followed by an embarrassingly low NBC and yet another night of repeats on The CW.


A Thursday 8 p.m. edition of ABC’s Wipeout won the 8 p.m. hour in the overnights, with a 5.1 rating/9 share, and it has a lock for dominance among adults 18-49. Week two of lead-out Rookie Blue finished third in the 9 p.m. hour (behind a repeat of CBS’ CSI and Fox’s So You Think You Can Dance), with a 4.4/ 7. And this should be considered a positive because erosion from it’s week-ago opener (4.8/ 8 on June 24) was only eight percent. Plus, retention out of the 8:30 p.m. portion of Wipeout (5.3/ 9) was respectable at 83 percent.


ABC newsmagazine Boston Med, unfortunately, dipped to a 3.6/ 6 in the overnights at 10 p.m., which finished second behind a repeat of CBS’ The Mentalist (#1: 5.5/10). Earlier in the evening on CBS was an 8 p.m. encore telecast of The Mentalist (#2: 4.4/ 8) and a repeat of aforementioned granddaddy CSI (#1: 4.6/ 8) from 8-10 p.m.


Moving to Fox, a repeat of Glee, which deserves to be revisited (or discovered) this summer, finished a distant third in the overnights at 8 p.m., with a 2.8/ 7. That led into the live So You Think You Can Dance Results Show at a first-place 4.5/ 8. Comparably, that built from the 8:30 p.m. portion of the Glee encore (2.9/ 5) by a hefty 55 percent.


In series-finale news, NBC sitcom clinker 100 Questions bid adieu with a series-low 1.3/ 2 at 8:30 p.m., which historically could be NBC’s worst overnight performance in the Thursday 8:30 p.m. half-hour ever. At 8 p.m. on NBC was a repeat of Community (#4: 1.7/ 3), which should not be anchoring Thursday next season. And leading out of 100 Questions were repeats of The Office (#4: 2.1/ 4), 30 Rock (#4: 2.0/ 3), another episode of The Office (#3: 2.0/ 3) and Parks and Recreation (#3: 1.6/ 3) from 9-11 p.m. Remember the glory days when even repeats of NBC’s “Must See” Thursday comedies performed exceptionally well?


The CW closed the night with repeats of The Vampire Diaries (#5: 1.0/ 2) and former CBS drama Moonlight (#5: 0.9/ 1).


Just to keep your interest intact for next season, here is a reminder of the upcoming Thursday line-up (with the new shows capped and bolded). A new season of The Apprentice minus the celebrities steps in for just benched new comedy anthology Love Bites. 

 8:00 p.m.: MY GENERATION
 9:00 p.m.: Grey’s Anatomy
10:00 p.m.: Private Practice

 8:00 p.m.: The Big Bang Theory (new day and time)

 8:30 p.m.: $#*! MY DAD SAYS
 9:00 p.m.: CSI
10:00 p.m.: The Mentalist
 8:00 p.m.: Community
 8:30 p.m.: 30 Rock (new time)
 9:00 p.m.: The Office
 9:30 p.m.: OUTSOURCED
10:00 p.m.: The Apprentice(new day and time)
 8:00 p.m.: Bones
 9:00 p.m.: Fringe
 8:00 p.m.: The Vampire Diaries 
 9:00 p.m.: NIKITA
Source: Nielsen Media Research data (R = repeat)

Ratings Box: