NBC Wins Wednesday; Sluggish Start for Fox’s Secret Millionaire

Thursday, December 4, 2008
Prime-Time Metered Market Wednesday Ratings:
NBC Wins, Modest Start for Fox’s Secret Millionaire
Ratings Box:
What’s Hot/What’s Not
National Ratings in Prime-Time:
Week of November 24, 2008
On the Air Tonight:
Prime-Time Programming Options 
TV Tidbits:
Notes of Interest
TV Trivia Time:
Good Night, John Boy
Prime-Time Metered Market Wednesday Ratings:
NBC Wins, Modest Start for Fox’s Secret Millionaire
Wednesday 12/03/08
NBC 7.0/11
CBS   5.7/ 9
Fox    4.7/ 7
ABC 4.3/ 7
CW    1.1/ 2

-Percent Change From the Year-Ago Evening (Wednesday, December 5, 2007):

Fox: +34, NBC: + 6, CBS: – 7, ABC: -25, CW: -62

Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, December 3, 2008.   

-Yesterday’s Winners:

Christmas in Rockefeller Center (NBC), Law & Order (NBC)

-Expected Winner Among Adults 18-49:
Rudolph the Red-Nosed Reindeer R (CBS)
-Yesterday’s Losers (excluding repeats):

Pushing Daisies (ABC), The Grammy Nominations Concert Live! Countdown to Music’s Biggest Night (CBS), Stylista (CW), Dirty Sexy Money (ABC)

-Ratings Breakdown:

NBC led the Wednesday overnight troops, with an average 23 percent advantage over second-place CBS. Next was Fox, followed by ABC and lowly the CW.


Annual special Christmas in Rockefeller Center opened the evening for NBC with a dominant 7.3 rating/12 share in the overnights at 8 p.m. Comparably, that was an improvement of 12 percent over it’s year-ago telecast (6.5/10 on Nov. 28, 2007). With stronger lead-in support than the regularly scheduled Knight Rider, NBC’s Life at 9 p.m. perked up to a season-high (and also first-place) 5.6/ 9 from 9-10 p.m. And veteran Law & Order capped off the midweek evening with an also dominant (and season high) 8.1/14 at 10 p.m. Had Life not dipped by 24 percent from the second half of lead-in Christmas in Rockefeller Center (7.4/12 at 8:30 p.m.), that too would have been listed as a “winner.” For more of Knight Rider, meanwhile, see TV Tidbits below. 


CBS’ annual holiday special, Rudolph the Red-Nosed Reindeer, was below average at a second-place 6.5/11 in the overnights at 8 p.m. One year earlier it scored a heftier 8.7/13 on Tuesday, Dec. 4, 2007. But you can still expect a first-place time period finish among adults 18-49 for the ‘ol reindeer. Next on CBS was one hour special The Grammy Nominations Concert Live! Countdown to Music’s Biggest Night at a disappointing (and fourth-place) 4.7/ 8 at 9 p.m. — 30 percent below the second half of lead-in Rudolph the Red-Nosed Reindeer. And The Victoria’s Secret Fashion Show capped off Wednesday for CBS with a second-place 5.9/10 at 10 p.m. One year earlier, the annual special scored an almost duplicate 5.8/ 9 on Tuesday, Dec. 4, 2007


In series- premiere news, back-to-back episodes of Fox’s well meaning Secret Millionaire averaged a so-so 4.7/ 7 in the overnights from 8-10 p.m., building by half hour as follows:

Secret Millionaire (Fox)
8:00 p.m.: 4.1/ 7 (#3)
8:30 p.m.: 4.6/ 7 (#3)
9:00 p.m.: 5.0/ 8 (#4)
9:30 p.m.: 5.2/ 8 (#3)

While these initial results were nothing extraordinary, helping the needy should be worthy of positive mention. So, let’s wait and see what the fast affiliate results like look before we pass any real judgment. 


Next overall was ABC with its low-rated combination of Pushing Daisies (#4: 3.7/ 6), which the critics raved about for nothing, soon-to-relocate Private Practice (#2: 5.3/ 9), and soon-to-depart Dirty Sexy Money (#3: 3.9/ 6), which is really a dirty, sexy shame. This show should have been a guilty addiction.


Last was the CW care of a repeat of Sylista (#5: 1.1/ 2) and an original installment of the failed reality/competition (#5: 1.2/ 2), When a network runs two hours of a clinker like Stylista, you know there is a shortage of programming!