NBC Wins Wednesday Overnights; Fox No. 2

THE PROGRAMMING INSIDER

Thursday, July 15, 2010

 

Prime-Time Metered Market Wednesday Ratings:

NBC Wins; Fox Second  

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

So Long, Walshes
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Prime-Time Metered Market Wednesday Ratings:
NBC Wins; Fox Second 

 

Wednesday 7/14/10

 

              HH
          Rtg/Shr

NBC   5.1/ 9
Fox     4.7/ 8
CBS    4.3/ 7
ABC   2.6/ 4
CW     0.9/ 1
 
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-Note: Comparisons to the year-ago evening are not available today.

 
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-Percent of Schedule in Repeats: 62

 
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-Yesterday’s Winners:

America’s Got Talent (NBC)
 

-Down but Far From Out:

So You Think You Can Dance (Fox)

 

-Yesterday’s Losers (excluding repeats):

Nothing…more than half of the line-up was in repeats.  

 

-Shout Out to Hot in Cleveland:

Unfortunately, I do not have any rating results at press time for last night’s Hot in Cleveland on TV Land. But kudos to Suzanne Martin and company for another laugh-out-loud installment. 

 
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-Ratings Breakdown:

Led by summer favorite America’s Got Talent, NBC dominated this second Wednesday in July with a 0.4 rating point advantage over No. 2 Fox. Third overall was CBS, followed by a night of repeats on ABC and The CW. 

 

America’s Got Talent stood well above anything else last night, with a 7.1 rating/12 share in the overnights at 9 p.m. Comparably, that outdelivered lead-in Minute to Win It (#3: 4.0/ 8 at 8 p.m.) by a hefty 77 percent. While a 4.0 rating may not sound like much for Minute to Win It, look for another potential top-20 finish among adults 18-49 for the week. A repeat of Law & Order: SVU closed the night for NBC with a dominant 4.3/ 7 at 10 p.m.

 

Word of advice to new host Howie Mandel on America’s Got Talent: make up your mind faster, please. 

 

Over at Fox, two-hours of So You Think You Can Dance was on the map with a 4.7/ 8 in the overnights from 8-10 p.m., and the half-hour breakdown as follows:

 

So You Think You Can Dance (Fox)

8:00 p.m.: 4.6/ 8 (#1)

8:30 p.m.: 4.9/ 8 (#1)

9:00 p.m.: 4.6/ 8 (#2t)

9:30 p.m.: 4.6/ 7 (#3)

 

Once upon a time, Fox had a lock for dominance among adults 18-49 on the evenings So You Think You Can Dance aired. But the combination of aforementioned Minute to Win It and America’s Got Talent could give NBC the advantage in the demo.

 

In time period premiere news, Big Brother on CBS finished second in the overnights in the 8 p.m. hour, with a 4.2/ 8. All I can say is hooray to Brendon for winning POV. If new nominee Annie gets voted off over Rachel…go Brendon and Rachel! No summer on TV is complete without Big Brother, right? Personally speaking, I think Britney is the saboteur and the two contestants most likely to have known each other before the game began are Matt and Ragan. We shall see. 

 

Airing out of Big Brother were repeats of Criminal Minds (#2: 4.9/ 8) and CSI: NY (#2: 4.0/ 7) from 9-11 p.m. 

 

ABC had nothing positive of note to report with its encore combination of special Lucy Must Be Traded, Charlie Brown (#4: 2.5/ 4), The Middle (#4: 2.2/ 4), Modern Family (#4: 2.8/ 5), Cougar Town (#4: 2.2/ 4) and Castle (#3: 2.9/ 5). Based on last night’s episode of Modern Family, Julie Bowen should snag this year’s Emmy for Outstanding Supporting Actress in a Comedy Series. 

 

Two repeat episodes of America’s Next Top Model on The CW closed the night with a distant last-place 0.9/ 1 in the overnights from 8-10 p.m.  

 

As a reminder, here is what you will be seeing on the broadcast networks on Wednesday this fall (with new shows in caps and bolded):