NBC Wins Tuesday Overnights; Fox Poised for Dominance Among Adults 18-49


Wednesday, July 7, 2010


Prime-Time Metered Market Tuesday Ratings:

NBC Wins; Fox Poised for Dominance Among Adults 18-49


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

No Talk in These Shows

Prime-Time Metered Market Tuesday Ratings:
NBC Wins; Fox Poised for Dominance Among Adults 18-49


Tuesday 7/05/10



NBC 5.9/10
CBS   5.4/ 9
Fox    4.9/ 8
ABC 3.5/ 6
CW    0.5/ 1

-Percent Change From the Year-Ago Evening (Tuesday, July 6, 2009):

Fox: +88, NBC: +55, CBS: + 6, CW: no change, ABC: -12

-Percentage of Last Night’s Line-Up in Repeats: 38


-Yesterday’s Winners:

Wipeout (ABC), America’s Got Talent (NBC), Hell’s Kitchen (Fox)


-Yesterday’s Losers (excluding repeats):

Losing it with Jillian (NBC), Downfall (ABC), Primetime: Family Secrets (ABC)


-Ratings Breakdown:

Another two-hour installment of America’s Got Talent lifted NBC to overnight Tuesday victory, with a nine percent advantage over a night of repeats on second-place CBS. Next were two episodes of loud Hell’s Kitchen on Fox, which is expected to win the evening among adults 18-49, followed by ABC and more encore telecasts on The CW.


Summer flop Losing it with Jillian on NBC remained just that, with a fourth-place 2.8 rating/5 share in the overnights at 8 p.m. NBC, no doubt, is better off leaving well enough alone and keeping Jillian Michaels just on The Biggest Loser. That led into America’s Got Talent, which was the top-rated show of the evening with a 7.5/12 from 9-11 p.m. and the half-hour breakdown as follows:

America’s Got Talent (NBC)
 9:00 p.m.: 6.8/11 (#1)
 9:30 p.m.: 7.7/12 (#1)

10:00 p.m.: 8.0/13 (#1)

10:30 p.m.: 7.6/13 (#1)


Does anyone at this point even remember that David Hasselhoff was once a judge on America’s Got Talent? Howie Mandel is the perfect replacement. 


Although CBS did finish second overall in the overnights with its encore combination of NCIS (#1: 7.0/12), NCIS: Los Angeles (#2: 5.6/ 9) and The Good Wife (#2” 3.8/ 6), look for a potential fourth place finish overall among adults 18-49.  


Fox had a respectable summer showing its double-pop of Hell’s Kitchen, which averaged a 4.9/ 8 in the overnights from 8-10 p.m. and fared as follows by half-hour:


Hell’s Kitchen (Fox)

8:00 p.m.: 4.6/ 8 (#3)

8:30 p.m.: 4.9/ 8 (#3)

9:00 p.m.: 4.9/ 8 (#3)

9:30 p.m.: 5.0/ 8 (#3)


Given Fox’s expected nightly victory among adults 18-49, consider this a “winning” performance for Hell’s Kitchen.


ABC kicked-off the evening on a positive note with summer favorite Wipeout at a second-place 5.0/ 8 in the overnights at 8 p.m. (and an expected time period victory among adults 18-49). But week three of lead-out game show Downfall dipped to a fourth-place 2.4/ 4 at 9 p.m., followed the season-premiere of Primetime: Family Secrets at a last-place 3.1/ 5 at 10 p.m. As I said last week, there are just too may editions of Primetime on ABC this summer. As for Downfall, why would anyone think seeing merchandise smashed (in slow motion, no less) is entertaining?


Last, and very least, were repeats of The CW’s One Tree Hill (0.6/ 1) and freshman entry Life Unexpected (0.5/ 1), which is deserving of stronger lead-in support. 


As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded in red):

 9:00 p.m.: Dancing With the Stars (new time)
10:00 p.m.: DETROIT 1-8-7
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: The Good Wife
 8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood
 8:00 p.m. Glee (new time)
 9:00 p.m.: RAISING HOPE
 9:30 p.m.: RUNNING WILDE
 8:00 p.m.: One Tree Hill (new day)
 9:00 p.m. Life Unexpected (new day)

Source: Nielsen Media Research data (R = repeat)