Just one week after Verizon struck a new five-year deal with the NFL under which the wireless provider lost its smartphone exclusivity for the first time since 2010, one NFL broadcaster has already stepped in to snap up mobile rights for itself.
Today, NBCUniversal announced it has acquired the rights to stream its Sunday Night Football games to mobile phones for the first time starting next season.
While NBC Sports Digital has been streaming Sunday Night Football to desktops, tablets and connected TV devices since 2008, it was unable to stream to mobile phones due to Verizon’s stranglehold on NFL mobile streaming rights.
But under Verizon’s
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