NBC to Unveil 2009-10 Plans This Afternoon

Monday, May 4, 2009
Prime-Time Ratings:
Friday Fast Affiliate Results
Ratings Box:
What’s Hot/What’s Not
On the Air Tonight:
Prime-Time Programming Options
TV Tidbits:
Notes of Interest

TV Trivia Time:

A Dramatic Lady


Prime-Time Ratings:

Friday Fast Affiliate Results
Friday 5/01/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



ABC 3.5/ 6
NBC 3.3/ 6
Fox    2.0/ 4
CW    1.0/ 2

-Total Viewers:

CBS: 9.63 million, ABC: 5.00, NBC; 4.93, Fox: 3.14, CW: 1.54

-Adults 18-49:

CBS: 2.2 rating/7 share, ABC: 1.6/ 5, NBC: 1.3/ 4, Fox: 1.0/ 4. CW: 0.7/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.


-Friday’s Winners:

Ghost Whisperer (CBS), Flashpoint (CBS), Numb3rs (CBS)


-Friday’s Losers (excluding repeats):
Wife Swap (ABC), Howie Do It (NBC), Prison Break (Fox), Everybody Hates Chris (CW), The Game (CW), Dollhouse (Fox), Dateline (NBC)


-Ratings Breakdown:

It was a clean sweep for CBS with its combination of Ghost Whisperer (Viewers: 9.67 million; A18-49: 2.3 rating/9 share), Flashpoint (Viewers: 9.57 million; A18-49: 2.1/ 7) and Numb3rs (Viewers: 9.46 million; A18-49: 2.2/ 7). Needless to say, the compatibility is flawless and all three are “winners” on this increasingly HUT challenged evening. As for the recent rumor of Ghost Whisperer moving to ABC next season, I would not count on that happening.


ABC finished in the distant No. 2 spot overall in both total viewers and adults 18-49 with its line-up of Wife Swap (Viewers: #2, 4.19 million; A18-49: #4, 1.4/ 5), Supernanny (Viewers: #3, 4.61 million; A18-49: #2, 1.6/ 5) and veteran 20/20, which finished neck-and-neck with the second half of NBC’s competing Dateline. Take a look:


Friday 10 p.m.

20/20 (ABC)

Viewers: 6.20 million (#2), A18-49: 1.8/ 6 (#2)


Dateline (NBC)

Viewers: 6.19 million (#3), A18-49: 1.6/ 5 (#3)


Earlier in the evening on NBC were two repeats (original and repeat) of Howie Do It (8:00 p.m. – Viewers: #3, 3.27 million; A18-49: #3t, 0.9/ 3 — 8:30 p.m. – Viewers: #4, 2.75 million; A18-49: #4, 0.8/ 3) and the first half of another two-hour edition of Dateline (Viewers: #2, 5.28 million; A18-49: #3, 1.3/ 4). Overall, Dateline averaged 5.74 million viewers and a 1.4/ 5 among adults 18-49 from 9-11 p.m. As for Howie Do It, the promoted 8 p.m. season -finale will, no doubt, really be the series-finale.


Low-rated Fox finished fourth in both total viewers and adults 18-49 with its pairing of soon-to-conclude Prison Break (Viewers: #4, 3.20 million; A18-49: #3, 1.0/ 4) and Dollhouse (Viewers: #4, 3.09 million; A18-49: #4, 1.1/ 4), which is just waiting for the axe to swing.


With the axe in mind comes the CW’s struggling combination of Everybody Hates Chris (Viewers: 1.73 million; A18-49: 0.7/ 3), The Game (Viewers: 1.86 million; A18-49: 0.8/ 3) and a repeat of America’s Next Top Model (Viewers: 1.29 million; A18-49: 0.6/ 2), which finished last in every half hour. It’s back to square one for the CW on Friday next season. 


Source: Nielsen Media Research data (R = repeat)


Note: Rating results for Saturday, May 2 and Sunday, May 3 were not available at press time. As for NBC’s addictive Celebrity Apprentice, it’s Joan Rivers versus Annie Duke!    Returning for the three-hour season finale on May 10: Clint Black, Dennis Rodman, Brande Roderick, Herschel Walker, Tom Green, and tantrum throwing Melissa Rivers

Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not
-Respectable Private Practice Season-Ender:

Season two of ABC’s already renewed Private Practice concluded on Thursday, April 30 with 9.70 million viewers and a 3.5 rating/10 share among adults 18-49 at 10 p.m. Comparably, that ranked first in the hour in the demo and second in total viewers (behind a repeat of CBS’ Criminal Minds), with retention out of lead-in Grey’s Anatomy (Viewers: 14.12 million; A18-49: 5.1/13 at 9 p.m.) of 69 percent in both categories. Third in the time period was NBC’s just renewed Southland at a series-low 6.68 million viewers and a 2.0/ 6 in the demo.