NBC Taps Jennifer Nicholson Salke as Entertainment President

Twentieth Century Fox TV development exec joins Greenblatt

Bob Greenblatt is calling in reinforcements, and the development exec behind the ABC hit Modern Family has answered the alarm.

Twentieth Century Fox Television evp of development Jennifer Nicholson Salke is joining NBC as the network’s entertainment president, a move that has been in the wind for months.

In her new role, Salke will oversee NBC’s prime-time and daytime slates, with the comedy and drama development teams reporting directly to her. She effectively replaces Angela Bromstad, who was pushed out of her post on January 20, two days before regulators approved the Comcast-NBC Universal merger.

Salke had worked her way up the org chart at Twentieth TV for the better part of the last decade. Among the series she has played a key role in developing include Modern Family, Glee, and Lie to Me.

In its second season, Modern Family was the most-watched scripted series on television, averaging 4.94 million viewers 18-49. Glee closed out its sophomore run just four rungs down from the ABC comedy, averaging 4.41 million viewers 18-49 per episode.

Even before she accepted the job, Salke already had her fingerprints all over NBC’s 2011-12 schedule, having developed the upcoming drama series The Playboy Club and Awake.

The Playboy Club bows Sept. 19 at 10 p.m. EDT, while Awake is being prepped as a midseason entry.

Other Twentieth TV efforts that were picked up by the broadcast networks include the much-anticipated Zooey Deschanel comedy New Girl and the dino drama Terra Nova, both of which will premiere on Fox.

“There is no one in the television business more perfect for this job than Jennifer Salke,” said Greenblatt, who is a longstanding personal friend of his new hire. “I’ve known and worked with her for many years and have the utmost respect for her creative instincts, her relationships with talent of all kinds, and probably most of all, her taste.”

Before coming to Fox TV, Salke put in time at Columbia TriStar Television. As svp of development, she helped usher in the series Everwood. In the course of an earlier stint at Spelling Television, she worked on the family drama 7th Heaven and the supernatural dramedy Charmed. All three series aired on The WB.

“I can't express how excited I am to be joining Bob at NBC,” Salke said. “I believe together, we will foster a creative and successful environment. This is an incredible opportunity and one I look forward to with great passion and excitement.”

Salke’s appointment follows the May 20 announcement that Sony Pictures TV’s Tal Rabinowitz would join NBC as evp of comedy programming.