NBC Sweeps Week of Feb. 8

Thursday, February 18, 2010
Prime-Time Metered Market Wednesday Ratings:
New High for The Winter Olympics on NBC
National Ratings in Prime-Time:
Week of Feb. 8, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
My Married Son

Prime-Time Metered Market Wednesday Ratings:
New High for The Winter Olympics on NBC

Wednesday 2/17/10


NBC 19.3/29
Fox     8.6/13
CBS    4.6/ 7
ABC   2.8/ 4
CW    0.7/ 1

Note: The metered market comparisons to the year-ago evening were not available today.

-Yesterday’s Winners:
Vancouver Olympic Winter Games (NBC), American Idol (Fox)
-Yesterday’s Losers (excluding repeats):

Noting – ABC, CBS and The CW aired all non-originals.  

-Ratings Breakdown:

Ongoing coverage of The Vancouver Olympic Winter Games exploded on dominant NBC last night, with a 19.3 rating/29 share in the overnights for the prime-time portion (from 8-11 p.m.). Comparably, this beat the first Wednesday from Torino in 2006 (12.4/19 on 2/15/06) by 56 percent. Here is the half-hour breakdown:


Vancouver Olympic Winter Games (NBC)

8:00 p.m.: 16.4/26 (#1)
8:30 p.m.: 19.0/29 (#1)
9:00 p.m.: 19.1/28 (#1)
9:30 p.m.: 20.4/29 (#1)
10:00 p.m.: 20.6/31 (#1)
10:30 p.m.: 20.0/33 (#1)

Comparably, The Winter Olympics bested Fox’s competing American Idol in the 9 p.m. hour (12.3/18) by 62 percent. American Idol officially unveiled the top 24 contestants, so let’s see next week if new judge Ellen DeGeneres has anything to offer. Up to now her participation has been minimal.


Earlier in the evening on Fox was recently introduced drama Human Target at a distant second-place 4.9/ 8 in the overnights from 8-9 p.m. Considering Human Target faced The Winter Olympics, this is still a respectable showing. 


In the battle of the repeat 8-9 p.m. sitcoms, ABC’s Modern Family (#3: 3.6/ 6) and The Middle (#3: 3.1/ 5) outdelivered CBS’ The New Adventures of Old Christine (#4: 3.3/ 5) and Gary Unmarried (#4: 3.0/ 5) by an average of six percent. ABC, in fact, aired comedy encores all evening, with Modern Family (#4: 3.1/ 5), The Middle (#4: 2.3/ 3) and two episodes of Cougar Town (#3: avg. 2.2/ 4) filling the 9-11 p.m. block. CBS ran repeats of Criminal Minds (#2: 5.6/ 8) and CSI: NY (#2: 5.1/ 8) from 9-11 p.m.


Although The New Adventures of Old Christine and Gary Unmarried are considered “bubble” shows (translation: up in the air for renewal), the CBS sitcom probably not returning next season is Accidentally on Purpose, which moves to Wednesday at 8:30 p.m. in April. 


The CW closed the evening with repeats of Life Unexpected (#5: 0.9/ 1) and already renewed Gossip Girl (#5: 0.5/ 1), which returns to its regularly scheduled Monday 9 p.m. time period on March 8. As for the future of Life Unexpected, I personally do not think The CW is done with it yet. 

Source: Nielsen Media Research data (R = repeat)

National Ratings in Prime-Time:
Week of Feb. 8, 2010

Led by the Vancouver Olympic Winter Games (Opening Ceremony on Friday, plus nights one and two), NBC dominated the week of Feb. 8, with a first-place finish in households, total viewers and the three key demos — adults 18-49, adults 25-54 and adults 18-34. Without the Winter Olympics in the year-ago mix, NBC built by 9.71 million viewers and as much as 128 percent among adults 25-54. Needless to say, NBC will also win the following two weeks on the strength of the stellar Vancouver Games. But there was more to this week that just sports.


Fox juggernaut American Idol held the top two spots for the week among adults 18-49, with the network finishing second overall in the three surveyed demos (at levels close to one year earlier). That alone is evidence of more people tuning into network television this week. CBS was just the opposite of Fox (second in households and total viewers; third demographically), with its star performer the Sunday 9 p.m. time period premiere of Undercover Boss. Opposite The Winter Olympics, Undercover Boss scored a healthy 15.45 million viewers (#11 overall), with a 5.2 rating/13 share among adults 18-49 (#8). Comparably, that built from the season-premiere of lead-in The Amazing Race (Viewers: #27, 9.00 million; A18-49: #30t, 2.8/ 7 at 8 p.m.) by 6.45 million viewers and 86 percent in the demo), and it could very well beat competing Desperate Housewives on ABC when the two face-off opposite The Winter Olympics this Sunday.