NBC execs say their momentum proves that broadcast networks are still thriving. But that isn't stopping them from putting together an enhanced streaming offering to attract non-linear audiences.
"Broadcast network television, at least at NBC, is still a powerful way to bring a mass audience together," NBC Entertainment chairman Robert Greenblatt said at the Television Critics Association's summer press tour in L.A. "NBC has defied a lot of the doom-and-gloom, downward trends we've been hearing about network television."
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