NBC Olympics Weekend Ratings Declined From 2014

Sunday night coverage fiercely competed with the 2018 NBA All-Star Game

Saturday and Sunday were the two lowest-rated days for NBC’s Pyeongchang Olympics coverage to date.

Sunday’s prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2 million total viewers, per Nielsen live-plus-same-day data and digital data from Adobe Analytics. That’s down 15 percent compared to the NBC Olympics’ total prime time audience on the same Sunday during the 2014 Sochi games.

16.3 million total viewers watched the Sunday prime-time action on NBC-only, meaning the TAD metric (which measures average viewing across broadcast, cable and digital) provided a 12 percent bump to the NBC-only total.

Sunday viewership peaked at 20.7

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