NBC Olympics Torched Its Monday Night Competition

And digital delivered its best day ever

Final live plus same-day numbers for NBC's Monday night Olympics coverage are in, and linear viewership remained down from 2012 and 2008. The network delivered 29.8 million total prime-time viewers Monday, an 8.5 percent decline from the first Monday of the London Olympics in 2012 and a 4 percent decline from the first Monday of the 2008 Beijing Games.

That's not particularly good, but it's also not as bad as the declines of Rio's previous nights. The opening ceremony this year was down 34 percent from the London opener. Saturday was down 27 percent from the first Saturday of London, and Sunday was down 17 percent from the first Sunday of London. The difference appears to be slowly but surely tightening. Will Rio ever catch up to London, or even Beijing? That remains to be seen.

Monday's prime-time coverage was highlighted by six U.S. swimming medals and a group-stage victory for the dynamic beach volleyball duo of Kerri Walsh Jennings and April Ross.

Salt Lake City was the top local market for a third consecutive night on Monday (23.5), followed by Denver (22.7), Kansas City (22.1), Minneapolis (21.7) and Richmond (20.8).

NBC Olympics digital platforms continue to thrive in 2016. Digital delivered its best day ever with 13.4 million unique users on Monday. That's up 45 percent from 2012 in London.

NBC Olympics also released its new Total Audience Delivery report—which measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable, and digital—earlier today. The Total Audience Delivery for Monday's prime-time coverage averaged 31.5 million total viewers, which is a 2.6 million total viewer increase from the original prime-time average on linear.