Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK NBC will offer daily audience measurement data during its 17 days of Summer Olympics coverage from Beijing that will include not only TV ratings from Nielsen, but also its own daily data and measurement of online, video-on-demand and mobile audiences.
Alan Wurtzel, president of research and media development at NBC, is calling it the most comprehensive research effort ever conducted around a single event.
And if the systems for gathering the data work out, he is hoping to begin with the new fall prime-time television season, measuring and releasing data regularly on viewership of NBC entertainment programming on those other platforms.
NBC has contracted with measurement services for platforms outside of television and will call its data distribution Total Audience Measurement Index (TAMI).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in