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Key insights:
- NBC News had long been looking for its own version of “Rock the Vote.”
- This is the network’s first NBC News-centric PSA campaign.
With the presidential election just 78 days away—and the Democratic National Convention kicking off tonight—NBC News is rolling out a new PSA campaign to help viewers determine how they can vote in their state.
The campaign, featuring NBC News and MSNBC talent, will direct consumers to Plan Your Vote, an interactive tool from the company that will help viewers determine when and how they can vote in the 2020 election, by detailing each state’s Covid-19 restrictions, mail-in ballot information, early voting and other key information.
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