NBC Makes Summer Changes


Thursday, July 1, 2010


Prime-Time Metered Market Wednesday Ratings:

NBC Wins; Fox the Network to Beat Among Adults 18-49


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

Ride ‘Em, Clint!

Prime-Time Metered Market Wednesday Ratings:
NBC Wins; Fox the Network to Beat Among Adults 18-49


Wednesday 6/30/10



NBC   5.7/10
Fox     4.5/ 8
CBS    3.8/ 7
ABC   2.7/ 5
CW     0.8/ 1

-Percent Change From the Year-Ago Evening (Wednesday, July 1, 2009):

CW: +14, NBC: +10, Fox: – 2, CBS: -21, ABC: -23

-Yesterday’s Winners:

America’s Got Talent (NBC), So You Think You Can Dance (Fox)

-Yesterday’s Losers (excluding repeats):

With 77 percent of the line-up in repeats, there was nothing original that qualified as a “loser.”


-Ratings Breakdown:

America’s Got Talent lifted NBC to another Wednesday overnight victory, with a 1.2 rating point advantage over the home of So You Think You Can Dance, Fox. But Fox could, once again, have the edge among adults 18-49. Third overall was a night of repeats on CBS, followed by ABC, which was also in second-runs, and two encore telecasts of America’s Next Top Model on The CW. 


A repeat of America’s Got Talent still managed to win the 8 p.m. hour in the overnights, with a 4.8 rating/9 share. Next was the original edition at a very dominant 8.0/13 from 9-10 p.m., followed by a repeat of Law & Order: SVU at a 4.2/ 7. Comparably, SVU tied a repeat of CBS’ CSI: NY for first in the overnights at 10 p.m.


So You Think You Can Dance on Fox averaged a 4.5/ 8 in the overnights from 8-10 p.m., which was down by only two percent from its also two-hour performance on July 1, 2009 (4.6/ 8). Here is the half-hour breakdown:


So You Think You Can Dance (Fox)

8:00 p.m.: 4.6/ 8 (#1)

8:30 p.m.: 4.6/ 8 (#2)

9:00 p.m.: 4.5/ 8 (#3)

9:30 p.m.: 4.5/ 7 (#3)


Given the expected top 10 finish for the week among adults 18-49, consider this another “winning” performance for the dance competition. Go Alex!


CBS had nothing unusual to report with its encore line-up of How I Met Your Mother (#3t: 2.8/ 5), Rules of Engagement (#3t, 2.7/ 5), Criminal Minds (#3: 4.4/ 8), which always picks up steam at 9 p.m., and aforementioned CSI: NY (#1t: 4.2/ 7). ABC aired two repeat episodes of The Middle (#3t: avg. 2.7/ 5 from 8-9 p.m.), which is worthy of new viewers this summer, Modern Family (#4: 2.9/ 5), Cougar Town (#4: 2.3/ 4) and a 10 p.m. edition of Castle (#3: 2.8/ 5).


The CW capped off the evening with two repeats of America’s Next Top Model at an average 0.8/ 1 in the demo from 8-10 p.m.


Although I do not have immediate access to the cable overnights, if you are looking for something original worth watching on Wednesday, you must check out original TV Land sitcom Hot in Cleveland, which should be getting its renewal papers any day now.  Unlike many of the more “creative” sitcoms cluttering the airwaves, the familiar feeling Hot in Cleveland is lively and just plain funny. 


As a reminder, here is what you will be seeing on the broadcast networks on Wednesday this fall (with new shows in caps and bolded):

 8:00 p.m.: The Middle (new time)
 9:00 p.m.: Modern Family

 9:30 p.m. Cougar Town

10:00 p.m.: THE WHOLE TRUTH

 8:00 p.m.: Survivor: Nicaragua (new day)

 9:00 p.m.: Criminal Minds
10:00 p.m.: THE DEFENDERS
 8:00 p.m.:  UNDERCOVERS

9:00 p.m.: Law & Order: SVU (new time)


 8:00 p.m. Lie To Me (new day and time)
 9:00 p.m.: Hell’s Kitchen (new day)
 8:00 p.m.: America’s Next Top Model
 9:00 p.m. HELLCATS

Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not


-Strong Start for ABC Family’s Huge:

New ABC Family drama Huge kicked-off on Monday at 9 p.m. ET as the cable net’s most-watched debut among women 18-49 (912,000), with the second most-watched series premiere to-date in adults 18-49 (1.2 million). Huge lifted ABC Family to its best performance in the time period among women 18-34 (635,000) since Dec. 1, 2008, and best in both adults 18-49 and women 18-49 since Jan. 4, 2010. And it ranked first in all of cable in the time period in women 18-34, women 18-49, viewers 12-34 (1.5 million), females 12-34 (1.2 million), teens (704,000) and female teens (585,000). 


Leading out of Huge, the second season-premiere of Make it or Break It posted ABC Family’s best deliveries in the 10 p.m. hour historically in teens (547,000), female teens (505,000), viewers 12-34 (1.2 million) and females 12-34. 

Source: Nielsen Media Research data (R = repeat)

On the Air Tonight:
Prime-Time Programming Options


Thursday 7/01/10

 9:00 p.m. Rookie Blue

10:00 p.m. Boston Med

 8:00 p.m. The Mentalist (R)
 9:00 p.m. CSI (R)

10:00 p.m. The Mentalist (R)

 8:00 p.m. Community (R)
 8:30 p.m. 100 Questions (series finale)
 9:00 p.m. The Office (R)
 9:30 p.m. 30 Rock (R)

10:00 p.m. The Office (R)

10:30 p.m. Parks and Recreation (R)

 8:00 p.m. Glee (R)
 9:00 p.m. So You Think You Can Dance  
 8:00 p.m. The Vampire Diaries (R)
 9:00 p.m. Moonlight (R)

TV Tidbits:

Notes of Interest


-The Huckabee Show to be Tested in Seven Markets:

Twentieth Television will present a six-week preview of first-run hour-long topical talk show The Huckabee Show on the Fox Television Stations (FTS) in New York (WNYW), Dallas/Fort Worth (KDFW), Boston (WFXT), Atlanta (WAGA), Detroit (WJBK), Tampa (WTVT) and Minneapolis/St. Paul (KMSP). Taped in front of a studio audience in New York and hosted by the 44th Governor of Arkansas, Mike Huckabee, The Huckabee Show will feature personalities from the world of politics and culture in a forum focused on current issues. It kicks-off on Monday, July 26. 


Governor Huckabee will continue to host his Fox News Channel weekend program, Huckabee. 


-NBC Rearranges Summer Schedule:

NBC has announced several programming changes this summer, including new time periods for scripted dramas Persons Unknown and Law & Order: Criminal Intent and repeats of America’s Got Talent and Law & Order: SVU. Immediately following its Monday airing on July 5, Persons Unknown will move to Saturdays at 8 p.m. ET on July 17. Law & Order: Criminal Intent, which already aired on USA, will expand to three separate hours: Saturdays at 9 p.m. ET, Saturdays at 10 p.m. ET and Sundays at 8 p.m. ET. Encore telecasts of America’s Got Talent will begin airing from 9-11 p.m. ET on Sundays on July 11. And repeats of Law & Order: SVU will also run in the Thursday 10 p.m. hour effective on July 15. 


-Freaks and Geeks and Undeclared on IFC:

The Independent Film Channel (IFC) has acquired the off-network rights to two-short lived series with a similar theme: Freaks and Geeks, which aired on NBC in the 1999-2000 season and 2001-02 Fox sitcom Undeclared.  The first of the18 episodes of Freaks and Geeks will premiere on IFC tomorrow at 11 p.m. ET, with encore telecasts Mondays at 11 p.m. ET and Sundays at 10 p.m. ET. Undeclared (17 episodes) will begin airing in the fall.


-CW Premiere Dates:

The CW has unveiled the following series and season premiere dates for the fall:


-America’s Next Top Model: Wednesday, Sept. 8, 8 p.m. ET (season premiere)

-Hellcats: Wednesday, Sept. 8, 9 p.m. ET (series premiere)

-The Vampire Diaries: Thursday, Sept. 9, 8 p.m. ET (season premiere)

-Nikita: Thursday, Sept. 9, 9 p.m. ET (series premiere)

-90210: Monday, Sept. 13, 8 p.m. ET (season premiere)

-Gossip Girl: Monday, Sept. 13, 9 p.m. ET (season premiere)

-One Tree Hill: Tuesday, Sept. 14, 8 p.m. ET (season premiere)

-Life Unexpected: Tuesday, Sept. 14, 9 p.m. ET (season premiere)

-Smallville: Friday, Sept. 24, 8 p.m. ET (season premiere)

-Supernatural: Friday, Sept. 24, 9 p.m. ET (season premiere)

TV Trivia Time:
Ride ‘Em, Clint!

Which one of the following classic westerns featured a young Clint Eastwood?


a)      The Life and Legend of Wyatt Earp

b)      Rawhide

c)      Sugarfoot

d)      Wagon Train

e)      Wanted: Dead or Alive


The answer to yesterday’s question…


Which one of the following spin-off series debuted first?


a)      Enos

b)      Flo

c)      Laverne & Shirley

d)      Maude

e)      Trapper John, M.D.


Is: d) Maude, which kicked-off on Sept. 12, 1972. As for the others:


-Enos: Nov. 5, 1980

-Flo: March 24, 1980

-Laverne & Shirley: Jan. 27, 1976

-Trapper John, MD.: Sept. 23, 1979

All together now…

Lady Godiva was a freedom rider,
she didn’t care if the whole world looked.
Joan of Arc, with the lord to guide her,
she was a sister who really cooked.
Isadora was a first bra burner
Aint’ ya glad she showed up?
And when the country was falling apart
Betsy Ross got it all sewed up

And then there’s Maude
And then there’s Maude
And then there’s Maude
And then there’s Maude
And then there’s Maude
And then there’s Maude
And then there’s that old compromisin’, enterprisin’ anything but traqulizin’…Right on Maude!!!


-Current kudos goes to:
Don Abel, Steve Albright, Mark Amato, Barbara Berman, Gerry Bixenspan, Barbara Bloomfield, John Brooker, Kevin Brault, Rob Brittain, Paul Certo, Larry Collins, Tom Condosta, Kristen Conner, Harold Cooper, Andy Ehlen, Holly Escobar, John Ferlazzo, Jerry Gibbons, Maureen Goldman, Geoffrey Gordon, Melissa Hodgdon, Heidi Hoffmeister, Michael Holland, Bob Ingersoll, David Jackino, Deb Kainer, Synda Kollman, Joel Kunkel, Steve Kurtzer, Jim Lawlor, Patty Lynch, Tom Mertes, Michael Murphy, Cindy O’Connor, Jay Ogletree, Alan Perris (2x), Gordon Purcell, Jay Rossi, Joe Rubi, David Ruckman, Greg Salerno, David Shearer, Maxine Shulman, Joe Swaney, Wes Thompson, John Wick, Jeanne Yonkers, Ted Zavales