In the next step of NBC Local Media’s hyperlocal brand strategy, NBC Local Integrated Media officially launched Wednesday (July 29) the commercial versions of its 10 city Web sites, powered by the company’s 10 owned-and-operated NBC stations in the nation’s top markets. In beta since October 2008, the city Web sites were conceived as an alternative to the typical TV Web site that serves as an extension of the on-air TV brand.
The approach seemed to work.
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